Client
Brightcove
Disciplines
Art Direction, Design
Description
Brightcove is the secret ingredient powering some of the world’s biggest conferences, festivals, and international broadcasts. Their enterprise-grade video platform is the best in its class, and one of the most trusted as well.
Brightcove approached Godfrey Dadich Partners to help refresh their brand and craft an edgy yet approachable campaign to build awareness with consumers across all channels. I lead the art direction around both the brand refresh as well as the campaign. Using bold typefaces, a punchy color palette, and endearing illustrations to convey a confident messaging framework, our work helped Brightcove stand out in a crowded market, win customer trust, and take on a fresh new look and feel for their brand.
30s Video
15s Video
6s Video
Illustrated Characters
The team at Godfrey Dadich Partners chose an “Us versus Them” style narrative to drive the campaign. Working with 3D animators, we created nostalgic, toy-like characters that were emblematic of Brightcove competitors’ antiquated way of working. We used a minimal amount of animation to create a playful, dynamic energy in both the hero video as well as the digital campaign.
Brand Identity
We worked with Tal Leming of Type Supply to create a bespoke, hand-lettered logomark that captured the confidence and approachability of the Brightcove brand. The tonal, vibrant color palette makes the bold typography pop out against the bright backgrounds to capture the energy and dynamism of video. The photo guidelines employ a graphic, formal tone that pairs well with the campaign illustration style and gives Brightcove a unique voice within the space.
Role: Art Direction, Design
Additional Design: Magali Lebon
Production ADs: Michelle Anderson, Dana Gross
Copywriter: Casey Brewer
Animators: Devin Earthman, Mitchell Sack
Creative Direction: Allie Fisher, Scott Dadich
Selected Works
Zillow Brand PhotographyArt Direction, Creative Direction
Zillow - 2024 Rentals CampaignArt Direction, Design
Zillow - ZimplifiedArt Direction
Zillow Works for AgentsCreative Direction, Art Direction, Design
Personal PhotographyCreative Direction, Photography
Zillow - 2023 Rentals CampaignArt Direction, Design
Zillow Gone WildArt Direction
Netflix - Abstract Key ArtArt Direction
Zando - Brand IdentityBrand Identity
Brightcove - Brand Refresh CampaignArt Direction, Design
Netflix - Abstract Times Square BillboardArt Direction
Tropical Watch - Brand IdentityWeb Design, Brand Identity
Joe Coffee Company - Brand IdentityArt Direction, Packaging Design, Brand Design
Cold Water Album ArtAlbum Art
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