Client
Zillow
Disciplines
Art Direction
Description
Real estate is incredibly complex. Zillow has a unique way of simplifying that world so it's easier for their customers to understand and find their ideal home.
To bring Zimplified to life, we worked across teams and channels with numerous stakeholders within Zillow. Our company's wealth of predictive data and market learnings informed the concepts that our cretaive team pitched. We landed on two "wrappers" that could be serielized, engaging a motion agency to bring the visuals to life in a templated way that could be tweaked episode-to-episode.
Zimplified in a Flash
A Tarot-inspired approach that leverages predictive data to help Zillow's audience understand market trends. Atmospheric motion, tactile paper textures, layering and dynamic sounds all act in concert to convey the narrative.
Zimplifier
The Zimplifier machine is here to crunch the numbers on complex real estate topics!
Role: Art Direction, Design
Design: Jake Gombis
Illustration, Animation, SFX: Run, Kick, Shout
Copywriter: Hannah Maines
Creative Direction: Claire Hartinger, Alex Solarte
Selected Works
Zillow - 2024 Rentals CampaignArt Direction, Design
Zillow - ZimplifiedArt Direction
Zillow - 2023 Rentals CampaignArt Direction, Design
Zillow Gone WildArt Direction
Netflix - Abstract Key ArtArt Direction
Zando - Brand IdentityBrand Identity
Brightcove - Brand Refresh CampaignArt Direction, Design
Netflix - Abstract Times Square BillboardArt Direction
Tropical Watch - Brand IdentityWeb Design, Brand Identity
Joe Coffee Company - Brand IdentityArt Direction, Packaging Design, Brand Design
Cold Water Album ArtAlbum Art
Array - Brand IdentityArt Direction, Brand Design
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