Project
Zimplified
Disciplines
Art Direction
Description
Real estate is incredibly complex. Zillow has a unique way of simplifying that world so it's easier for their customers to understand and find their ideal home.
To bring Zimplified to life, we worked across teams and channels with numerous stakeholders within Zillow. Our company's wealth of predictive data and market learnings informed the concepts that our cretaive team pitched. We landed on two "wrappers" that could be serielized, engaging a motion agency to bring the visuals to life in a templated way that could be tweaked episode-to-episode.
Zimplified in a Flash
A Tarot-inspired approach that leverages predictive data to help Zillow's audience understand market trends. Atmospheric motion, tactile paper textures, layering and dynamic sounds all act in concert to convey the narrative.
Zimplifier
The Zimplifier machine is here to crunch the numbers on complex real estate topics!
Role: Art Direction, Design
Design: Jake Gombis
Illustration, Animation, SFX: Run, Kick, Shout
Copywriter: Hannah Maines
Creative Direction: Claire Hartinger, Alex Solarte
Selected Works
Netflix - Abstract S2 Key ArtArt Direction
Zillow - ZimplifiedArt Direction
Joe Coffee Company - Brand Identity & PackagingArt Direction, Packaging Design, Brand Design
Netflix - Abstract S2 Times Square BillboardArt Direction
Brightcove - Brand Refresh CampaignArt Direction, Design
Tropical Watch - Brand Identity & WebsiteWeb Design, Brand Identity
The Joshua Tree House - Brand IdentityBrand Identity
Palo Alto Networks - Prisma Launch CampaignArt Direction
OpenTable - Consumer Email RedesignEmail Marketing
The Assembly - Brand IdentityBrand Identity
Cold Water Vinyl ReleaseAlbum Art
OpenTable - Arepas & AgaveEvent Branding
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