Real estate is incredibly complex. Zillow has a unique way of simplifying that world so it's easier for their customers to understand and find their ideal home.
To bring Zimplified to life, we worked across teams and channels with numerous stakeholders within Zillow. Our company's wealth of predictive data and market learnings informed the concepts that our cretaive team pitched. We landed on two "wrappers" that could be serielized, engaging a motion agency to bring the visuals to life in a templated way that could be tweaked episode-to-episode.
Zimplified in a Flash
A Tarot-inspired approach that leverages predictive data to help Zillow's audience understand market trends. Atmospheric motion, tactile paper textures, layering and dynamic sounds all act in concert to convey the narrative.
The Zimplifier machine is here to crunch the numbers on complex real estate topics!
Role: Art Direction, Design
Design: Jake Gombis
Illustration, Animation, SFX: Run, Kick, Shout
Copywriter: Hannah Maines
Creative Direction: Claire Hartinger, Alex Solarte
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