Project

OpenTable Consumer Email Redesign

Disciplines

Email Marketing, Web Design

Description

I worked with a small team on a major overhaul of OpenTable's popular marketing emails, moving towards a modular system that is flexible, image-centric, and responsive for both mobile and desktop formats. The dynamic template system we built drove increased engagement, boosted restaurant bookings, and improved customer loyalty

Applications

By using full-bleed images and strict proportions, our team was able to build-out a scalable email marketing program that felt continually fresh and relevant to our audience.

Each recipient is greeted with personalized information, reward program status, and a curated restuarant list based on their dining preferences.

Process

I worked on a team with a developer, email marketing experts, and a fellow designer. We held whiteboarding meetings to identify priorities and limitations for company stakeholders.

Myself and the other designer conducted a visual audit of marketing emails within the technology space, finding that a modular structure would allow us the most felixibility. 

After user testing a series of prototype emails on a small group of OpenTable subscribers, we selected a final visual direction and built out robust design spec files for implementation.

Send all project inquiries, secret family recipes, stock market tips, and new music suggestions to:

chase@chasechase.co