Zando – Brand Identity – Chase McBride

Client

Zando

Disciplines

Brand Identity, Web Design

Description

In August 2020, acclaimed publishing executive Molly Stern was gearing up to launch Zando, her new independent publishing platform. Stern’s previous endeavors as publisher of Crown include bestselling titles like Gone Girl, Evicted, and Michelle Obama’s Becoming, so she knows a thing or two about the importance of a big debut.

Our team worked closely with Stern on all of the design elements: a logomark; a colophon; and the related material for imprint partners, social media icons, web design, and distribution concepts. Given the far reach of so much of Stern’s collaborative work, the iconography needed to suggest not just the world of books but film and TV as well.

Applications

The logo we crafted, with its abstracted Z and bright red dot, captures the boldness and vibrancy of the venture itself. The design is intended to demonstrate that Zando is a publishing partner that does things differently—nimble, future-thinking, and deeply committed to bringing stories and ideas out into the world above all else.

We also crafted an announcement website, bespoke and built from the ground up in time for launch. It includes engaging interactions, while still leaving room for new page templates and modules as Zando grows and scales.