Client
Zillow
Disciplines
Art Direction
Description
Zillow distinguishes itself in the housing market through strong brand preference and customer trust. Since 2020, we've invested in custom photography to authentically portray the home buying and selling journey. Recognizing the disconnect created by artificial or generic imagery, we prioritize capturing the "real" joys and challenges of home, fostering meaningful connections with our audience. A powerful image can create an strong emotional connection.
Our process begins with customer and agent insights, informing detailed character-driven stories that guide casting, location, and styling. We've partnered with renowned photographers like Ike Edeani, David Robert Elliott, and Brian Doben to create impactful images that blend emotive storytelling with strategic product focus, effectively serving all of Zillow's touchpoints.
ACD: Chase McBride
Art Direction: Whitney Owen, Quinn O'Connor
Copywriting: Hannah Maines, Maria Hashim, Nicholas Flora
Photographers: David Robert Elliott, Ike Edeani, Brian Doben
Creative Direction: Anna Siegel, Enrique Mosqueda
Selected Works
Zillow Brand PhotographyArt Direction, Creative Direction
Zillow - 2024 Rentals CampaignArt Direction, Design
Zillow - ZimplifiedArt Direction
Zillow Works for AgentsCreative Direction, Art Direction, Design
Personal PhotographyCreative Direction, Photography
Zillow - 2023 Rentals CampaignArt Direction, Design
Zillow Gone WildArt Direction
Netflix - Abstract Key ArtArt Direction
Zando - Brand IdentityBrand Identity
Brightcove - Brand Refresh CampaignArt Direction, Design
Netflix - Abstract Times Square BillboardArt Direction
Tropical Watch - Brand IdentityWeb Design, Brand Identity
Joe Coffee Company - Brand IdentityArt Direction, Packaging Design, Brand Design
Cold Water Album ArtAlbum Art
Send all project inquiries, secret family recipes, stock market tips, and new music suggestions to: