Zillow Works for Agents – Chase McBride

Client

Zillow

Disciplines

Creative Direction

Description

Zillow launched their first-ever agent focused campaign in the company's nearly 20 year history. In the context of a shifting industry with noisey competitors, the creative team crafted a bold, declarative campaign that clearly communicates Zillow's belief in their hardworking agent partners.

Through research and agent interverviews, the team uncovered insights that showed agent's positive sentiments towards Zillow, and the tools we offer. This research, and a colorful Reddit thread, lead to the campaign line "Zillow Works for Agents" and informed the dynamic, transparent creative approach to the creative.

The team decamped to Los Angeles for a fast-moving 3-day shoot with director Matt Baron to capture 7 video spots and a mini library of motion and still content that we could leverage in flexible ways.

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Social Content

The team crafted a suite of social content to work alongside the core campaign creative. We leveraged real agent interviews from Zillow's industry events, and real quotes from online forums reinforce the feeling of transparency and trust in the campaign.