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Client

Zillow

Disciplines

Art Direction, Design

Description

Zillow set out to make 2024 a year of scale for the rentals business. Building on the success of the previous year's creative, the strategy aimed to bring a human element into play, pairing renter personas with recognizable in-app UI elements to highlight the immersive experience of our beloved products. The set of animated spots highlight how Zillow's tools help you find your perfect apartment, wherever you are.

We partnered with the team at Imaginary Forces to bring the vibrant, millennial-focused campaign to life with a 2 day live-action shoot and an extensive post-production process, marrying the on set footage with detailed 3D animated environments. 

The 360 campaign featured 120+ assets across OLV, CTV, radio, digital and social, shattering projected goals and increasing Zillow's national rentals business by 3x.

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Social Content

The team crafted a suite of social content to work alongside the core campaign creative. Leveraging the same strategy and audience insights, the social-first approach leveraged influencer partners and a lo-fi native design style.

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ACDs: Chase McBride, Melanie Moriarty

Art Direction: Whitney Owen

Copywriting: Maria Hashim, Ian Shuler

Production Agency: Imaginary Forces

Creative Direction: Anna Siegel, Ryan Karell

Selected Works

Zillow Brand PhotographyArt Direction, Creative Direction

Zillow - 2024 Rentals CampaignArt Direction, Design

Zillow - ZimplifiedArt Direction

Zillow Works for AgentsCreative Direction, Art Direction, Design

Personal PhotographyCreative Direction, Photography

Zillow - 2023 Rentals CampaignArt Direction, Design

Zillow Gone WildArt Direction

Zando - Brand IdentityBrand Identity

Tropical Watch - Brand IdentityWeb Design, Brand Identity

Joe Coffee Company - Brand IdentityArt Direction, Packaging Design, Brand Design

Send all project inquiries, secret family recipes, stock market tips, and new music suggestions to:

chase@chasechase.co